We are the lucky ones.

We are the ones who get to die.

You only get to die for having lived.

Most people who could ever exist

will never even be born.

So, no matter what your lot is in life –

whether you've lost everything,

whether you've created nothing,

whether the end is near,

whether you wish it was,

– at the end of the day,

you're alive:

not dead,

nor not having ever been born.

So,

take every moment you can

to enjoy the passage of time –

celebrate life,

smell the flowers,

rejoice at sound of the morning bird's chorus,

drink in the sunsets,

the sunrises,

the stars,

and the majestic sky that cradles them

– because you won the lottery.

Most people will never even know there was a lottery.

Our products are based on an economic concept called positive externalities. A positive externality occurs when people other than the buyer and seller benefit from the buyer's purchase. Every time you purchase something from us, your money isn't solely going towards something that keeps you warm and looks stylish; your money is also going towards putting a smile on an infinite amount of peoples faces, and making each of their days better. Your money may even go towards convincing someone to see the next day, as you never know what someone is going through.